All the content produced daily with great effort by relevant tourism organizations, tourism associations, tourist businesses, and cultural institutions is collected in real time: press releases and blogs, Facebook, Instagram, or LinkedIn pages of organizations and individuals.
This is complemented by media monitoring of local media as well as tourism and hospitality industry publications covering relevant regional topics. The desired content is kept in view internally and targeted to the respective audiences across channels: in intranet channels of the region, in B2B communication via WhatsApp or custom news apps, and on B2C websites, apps, or social media platforms. An automated flow of information into all digital channels ensures better penetration of the different target groups with less effort, keeping all channels up to date with the relevant content of all actively publishing stakeholders.
Content creation remains fully under the control of the region or tourism association through the “Content Builder” module. By using the “Select” module, a seamless approval process can be implemented for critical sources.
A adaptable modular system.
Our modular solutions can be used flexibly: you can start with individual modules and expand at any time as needed or when new requirements arise.
